Monday, October 24, 2011

Week 6: Inbound & Outbound marketing

In my opinion, I think that a company is able to survive on inbound marketing, relying on come up of Internet technology and other new technology. However, companies have rarely done like this. I'd like to say that even though outbound marketing is getting less and less effective over time, it doesn't need to be abandoned.

The main difference between inbound marketing and outbound mareting is relationship between a company and customers. Traditionally, marketing focuses on getting customers from mass market through excessive and inappropriate advertising and promotion. The new idea of inbound marketing is focusing on getting found by customers. It seems to be surprising how we have known about these companies before we want to get their products. The Internet has changed and promoted the way we communicate in daily life. We go through forums, company official websites, and other social media like facebook and twitter on which many companies post their new types of products and activities earliest. Inbound marketing is not only cost effective but also comforts customers. The customer has greatest option to get these information when they want. On the contrary, outbound marketing is also considered as interruption marketing because a person uaually gets hundreds of bulk mails and advertising on TV and radio. I am personally bored with them and try to block them out because I don't need them completely.

The reason why I don't support get rid of outbound marketing is that it helps to build brand recognition. Under strong outbound marketing, we definitely hear and see some brands again and again. I believe that these brands will have a deeper impression on your minds than those without outbound marketing.

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