Monday, November 7, 2011
Week 10: The Age of the Consumer-Innovator
Innovation exists not only in the company but also comes from individuals. The understanding of the new product development originating from the company is fundamentally flawed because the customer is the final user of product, who knows about what he really needs better than the company. We all know that one method can't fit everyone. Today customerization and personal design can be found no matter in physical products like commodities and cars or in service. So the customer is the center of new product development. Sometimes the product meeing customer's particular need actually doesn't exist in the market so the only solution is to design and matreialize the product. It's the history of skateboard and dishwasher cited in the article.
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In the customer innovation I really liked the take on the customer being the center of innovative practices and product innovation. Its not one method fits all. I see that the perception is quite well solicited and clear. The concepts of a customer being the guiding force is definitely true.
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